Posts Tagged ‘strategy’

Strategy — Fourth of Five IA Summit 2007 Themes

In Articles on 3 May 2007 tagged click stream analysis, concept models, contextual inquiries, ethnography, eye tracking, IA, IA Summit 2007, information architecture, rich mapping, search log analysis, soft systems thinking, strategy, user research with 2 comments

(Here’s the fourth post on the 2007 IA Summit. You can find the first one that introduces the series and describes the first theme ‘tangible’ here, the second one on ‘social’ here and the third one on ‘web of data’ here.) Like other design disciplines, IAs are typically brought in to solve a problem. The [...]

Strategy (a Euro IA Theme)

In Articles on 3 October 2006 tagged business, conversion, Euro IA Summit 2006, IA, information architecture, ROI, strategy with 4 comments

It’s fun to track trends in IA. A lot of IA thinking originates in user centred design. The case for balancing user goals with business objectives has been made for quite a while (one of the most clear examples is in Jesse James Garrett’s diagram). The concept of a strategic IA has been gaining critical [...]