Month: June 2008

Update: The video and slides are now avail­able on the con­fer­ence site.

The con­fer­ence From Busi­ness to But­tons 2008 aimed to bring togeth­er the worlds of busi­ness and inter­ac­tion design. I was there to share my thoughts on the applic­a­bil­i­ty of game design con­cepts to inter­ac­tion design. You’ll find my slides and a sum­ma­ry of my argu­ment below. 

I real­ly enjoyed attend­ing this con­fer­ence. I met a bunch of new and inter­est­ing peo­ple and got to hang out with some ‘old’ friends. Many thanks to InUse for invit­ing me.

The top­ic is pret­ty broad so I decid­ed to nar­row things down to a class of prod­uct that is oth­er-than-every­day — mean­ing both wide and deep in scope. Using Norman’s The Design of Every­day Things as a start­ing point, I want­ed to show that these prod­ucts require a high lev­el of explorabil­i­ty that is remark­ably sim­i­lar to play. After briefly exam­in­ing the phe­nom­e­non of play itself I moved on to show appli­ca­tions of this under­stand­ing to two types of prod­uct: cus­tomiz­able & per­son­al­iz­able ones, and adap­tive ones. 

For the for­mer, I dis­cussed how game design frame­works such as MDA can help with sculpt­ing the para­me­ter space, using ‘expe­ri­ence’ as the start­ing point. I also looked at how games sup­port play­ers in shar­ing sto­ries and spec­u­lat­ed about ways this can be trans­lat­ed to both dig­i­tal and phys­i­cal products. 

For the lat­ter — adap­tive prod­ucts — I focussed on the ways in which they induce flow and how they can rec­om­mend stuff to peo­ple. With adap­ta­tion, design­ers need to for­mu­late rules. This can be done using tech­niques from game design, such as Daniel Cook’s skill chains. Suc­cess­ful rules-based design can only hap­pen in an iter­a­tive envi­ron­ment using lots of sketching. 

The pre­sen­ta­tion was framed by a slight­ly philo­soph­i­cal look at how cer­tain games sub­lim­i­nal­ly acti­vate cog­ni­tive process­es and could thus be used to allow for new insights. I used Break­out and Por­tal as exam­ples of this. I am con­vinced there is an emerg­ing field of play­ful prod­ucts that inter­ac­tion design­ers should get involved with.

Sources ref­er­enced in this pre­sen­ta­tion:¹

• Pil­grim in the Microworld (PDF) by David Sudnow
• The Core of Fun by Raph Koster
• The Art of Inter­ac­tive Design by Chris Crawford
• The Design of Every­day Things by Don­ald Norman
• Design­ing for Inter­ac­tion by Dan Saffer
• Homo Ludens by Johan Huizinga
• Man, Play and Games by Roger Caillois
• A The­o­ry of Play and Fan­ta­sy by Gre­go­ry Bateson
• The Ambi­gu­i­ty of Play by Bri­an Sutton-Smith
• Rules of Play by Katie Salen and Eric Zimmerman
• Stranger in a Strange Land by Robert A. Heinlein
• The Life of Prod­ucts by Schulze & Webb
• MDA (PDF) by Robin Hunicke and Robert Zubek
• The Con­ver­sa­tion Gets Inter­est­ing by Stephen P. Anderson
• The Chem­istry of Game Design by Daniel Cook
• Water­fall Bad, Wash­ing Machine Good by Leisa Reichelt
• Sketch­ing User Expe­ri­ences by Bill Buxton
• How Can A Game Be Sub­ver­sive? by Borut Pfeifer

As usu­al, many thanks to all the Flickr pho­tog­ra­phers who’ve shared their images under a CC license. I’ve linked to the orig­i­nals from the slides. Any image not linked to is prob­a­bly mine.

1. Most of these are offline books or papers, those that aren’t have been hyper­linked to their source. [↩]