I had been using the Render Ghosts as way to understand something about the Internet, but it felt like the Render Ghosts, the Internet, were trying to explain something to me. The Render Ghosts are lost too, adrift in history and virtual networks, which increasingly resemble memory. We can’t hear their voices but we can see them everywhere, if we look: those parts of ourselves and others, the remembrance of things, struggling to survive in the churn of information.
Culturally, a small portion of the population will be stuffed with hormone-injected garbage (Huffington Post slideshows, Facebook linkbait and other Cheetos-like information) while the other portion lives in its own reality of tailor-made, high quality information that makes them increasingly wealthy and utterly detached. One side will be able to influence, direct and exploit the other side because one controls the media while the other is at its mercy.