Mirroring mental models — games modelling players

Will Wright demoing Spore at TED 2007

Today I sent in the slides of my Euro IA Sum­mit pre­sen­ta­tion for the pro­ceed­ings. The rough out­line of my talk is done, the most impor­tant thing now is to find the prop­er exam­ples to illus­trate all the fuzzy the­o­ret­i­cal think­ing. That means (at least for me) doing a lot of Flickr pho­to search­es. This time I’ll also be exper­i­ment­ing with using some short video-clips. Games are bet­ter seen in motion after all (and best expe­ri­enced through play of course). Chron­i­cling my think­ing on the sub­ject of play­ful IAs on this blog has been very help­ful in organ­is­ing my thoughts by the way, I’ll def­i­nite­ly try it again the next time I need to do a talk.

On mental models

One idea I man­aged to squeeze into the pre­sen­ta­tion in addi­tion to the stuff I’ve been blog­ging about so far is about men­tal mod­els. I think it was Ben Cer­ve­ny who men­tioned in his Reboot 7.0 talk (MP3) that some of the plea­sure of play­ing games is derived from the grad­ual men­tal mod­el build­ing a play­er goes through. The play­er uses the visu­al lay­er of a game to learn about the under­ly­ing struc­tures. When a play­er mas­ters a game, the visu­al lay­er more or less fades away and becomes a sym­bol­ic land­scape through which he manip­u­lates a far rich­er mod­el of the game in his mind.

From a UX per­spec­tive because usu­al­ly when design­ing web sites and apps we try to adhere to exist­ing men­tal mod­els as much as pos­si­ble to pre­vent con­fu­sion and frus­tra­tion. This is a very valid approach of course. How­ev­er, regard­less of how well done the UX design, there will always be some men­tal mod­el­ling on the user’s part. Best make this as engag­ing as pos­si­ble I guess. This, again, is where games come in.

Will Wright acknowl­edges the fact that play­ers build mod­els of a game but he pro­pos­es to take it one step fur­ther. In an old(ish) talk at Accel­er­at­ing Change 2004 he pro­posed the idea that a game can con­struct a mod­el of the play­er as well. Par­al­lels with online rec­om­men­da­tion engines are appar­ent here. As Wright points out, in games (as in web envi­ron­ments) every­thing can be mea­sured. This way, the expe­ri­ence can be tai­lored to a player/user. He’s apply­ing this prin­ci­ple in the upcom­ing Spore, where game con­tent (cre­at­ed by oth­er play­ers) is dynam­i­cal­ly includ­ed based on inferred play­er pref­er­ences.

It can be argued that cer­tain web pro­fes­sion­als are way ahead of the games indus­try in this field. Per­haps there are some inter­est­ing oppor­tu­ni­ties for col­lab­o­ra­tion or career moves here?