Tag: experience design

Designing a mobile social gaming experience for Gen-C

Update 21-03-2008: I’ve added some images of slides to allow for some more context when reading the text.

This is a rough transcript of my lecture at GDC Mobile 2008. In short: I first briefly introduce the concept of experience design and systems and then show how this influences my views of mobile casual games. From there I discuss the relation of casual games with the trend Generation C. Wrapping up, I give an overview of some social design frameworks for the web that are equally applicable to mobile social gaming. As a bonus I give some thoughts on mobile game systems mobile metagames. The talk is illustrated throughout with a case study of Playyoo—a mobile games community I helped design.

  • I’ve included a slightly adjusted version of the original slides—several screenshot sequences of Playyoo have been taken out for file size reasons.
  • If you absolutely must have audio, I’m told you will be able to purchase (!) a recording from GDC Radio sometime soon.
  • I’d like to thank everyone who came up to me afterwards for conversation. I appreciate the feedback I got from you.
  • Several aspects of Playyoo that I use as examples (such as the game stream) were already in place before I was contracted. Credits for many design aspects of Playyoo go to David Mantripp, Playyoo’s chief architect.
  • And finally, the views expressed here are in many ways an amalgamation of work by others. Where possible I’ve given credit in the talk and otherwise linked to related resources.

That’s all the notes and disclaimers out of the way, read on for the juice (but be warned, this is pretty long).

Continue reading Designing a mobile social gaming experience for Gen-C

Finding playful patterns at dConstruct 2007

Fortune cookie with design wisdom and dConstruct 2007 bag

I didn’t announce it on this blog, but if you’re following me on Twitter or Jaiku, took a look at the Upcoming event page or share trips with me on Dopplr you’re probably aware that I attended dConstruct 2007 in Brighton.

By way of a short conference report I’d like to list some of the references to games and play that jumped out at me during the day. It might be that I’m slowly but surely going a little crazy or that have really discovered the secret order of the universe, but either way I was pleasantly surprised that most talks suggested that successful experience design benefits from an understanding of the dynamics of play. Here goes:

  1. Game design is a second order design problem, meaning you cannot directly design the experience of play but only the ‘stuff’ that facilitates it. Jared Spool pointed out that successful experience design is invisible, it’s only when it’s done wrong that we notice it. This makes good experience design hard to sell, and I would say the same goes for great game design.
  2. The practice of game design is very much a multidisciplinary one, with a lot of specialties on board. Similarly, there is no way you’ll be able to do good experience design when you use a relay-race-like proces. You need to have people from a lot of different backgrounds solving problems collaboratively (or a few people who can do a lot of different stuff really well.) Jared Spool briefly pointed this out, Leisa Reichelt gave a lot of good suggestions on how to facilitate this with washing-machine methodologies and Tom Coates finished his talk encouraging cross-disciplinary collaboration too.
  3. Because good experience design (like game design) is a second order design problem, and it can only be done multidisciplinary, you can only do it in an iterative and incremental way. Good games get play-tested to death to ensure they’re fun, good experiences (on the web or wherever) need the same treatment. Leisa Reichelt had some interesting ideas on how to actually pull this off: Introducing UX to Agile, by having design and development teams both working in the same rhythm, but handling different stuff in their own iterations, with a lot of hand-over and communication back and forth. Well worth trying out I think.
  4. More thoughts on the invisible nature of experience was provided by Peter Merholz, who used a quote from Tim O’Reilly: “Designing from the outside in”. Start with the UI and then figure out the data and logic. I wouldn’t equate user experience with user interface (because – again – the experience cannot be directly designed) but I think it’s a good quote nonetheless. I liked Merholz’s emphasis on the importance of an experience vision most of all.
  5. I was great to hear Denise Wilton and George Oates talk about B3ta and Flickr. A lot of people are probably aware of the gamey origins of Flickr but it was enlightening to finally see some of it on the big screen. It came as no surprise to hear that Ludicorp‘s process in making Flickr was very much washing-machine style (although they did 0 user testing for a long time!)
  6. Matt Webb was perhaps the speaker who most explicitly drew parallels between game design and experience design. (He mentioned Raph Koster’s A Theory of Fun, for instance.) He also pointed out that customisation is vital to any experience, that a product should be able to recombine with others in its ecosystem, as well as allow for personalisation. Both customisation and personalisation encourage play. Tom Coates later mentioned something very similar – that your product (which as he was eager to point out is more than just your website) should be re-combinable and extendable with and by others.
  7. One of the major themes in interaction and game design for me is behaviour, the way products encourage behaviour in their users and the kinds of behaviours they have embedded in themselves. Matt Webb also mentioned that people love to tell stories about the experiences they’ve had. This is very true of gaming, which is all about verbs, actions, doing stuff. Game design is not storytelling, the storytelling happens after the game.
  8. I had completely forgotten about Disco, the CD burning app with simulated smoke effects that serve no purpose besides play. So thanks to Matt Webb I now have an example to complement the Wii Help Cat! (Come to think of it, the discussions surrounding Stamen Design‘s Twitter Blocks might be another good one.)

In conclusion, I think it’s great that Clearleft used this year’s edition to introduce the web development community to the wonderful world of experience design. I was also very happy to see a few people on stage I had not seen present before, but knew had a lot of good stuff to say. The pre- and after-party were both a lot of fun (thanks to Media Temple, Yahoo! Developer Network and the BBC for sponsoring those with free drink and food.) And if you’re curious, I understand there will be podcasts of all the sessions online soon, so keep an eye on the site.

Reboot 9.0 day 2

(Waiting for my train home to arrive, I finally have the opportunity to post this.)

So with Reboot 9.0 and the after-party done, I think I’ll briefly write up my impressions of the second day.

Stowe Boyd – Good talk as always, offering a new definition of ‘flow’. I guess his attempt to have people open themselves up to the beneficial sides of being intermittently connected was a success.

Marko Ahtisaari – Interesting character with a good story to tell. His free mobile operator for teenagers scheme made a lot of people curious. (Free stuff always does that, it seems.)

Lee Bryant – Very fitting to the theme of human?, a touching story of how former inhabitants of a Bosnian town used social software to reconnect and rebuild the town.

Julian Bleecker – Cool stuff on new ways to interact with computing technology beyond the utilitarian and efficient, into the realm of play.

Dave Winer – An interesting character having a nice conversation with Thomas. I enjoyed his offbeat remarks and dry wit.

Guy Dickinson – Another round of micropresentations, this time with me participating. I stumbled several times. Next time I’ll prepare a custom talk for this. The other presenters were awesome.

Rasmus Fleischer and Magnus Eriksson – Two cool young anarchists with interesting ideas about file sharing and the future of music. Too bad large parts of their presentation were read from a sheet.

Leisa Reichelt – A carefully put together overview of ambient intimacy, what it is and what it’s for. Next step: coming up with design guidelines for these types of ‘tools’.

Matt Webb – Delivered on the expectations raised by his performances previous years. Interesting to see him move into experience design territory and hear his take on it. Very much applicable to my daily work in designing web services.

Dinner and the after-party were great (although it seemed that the reservations scheme had gone awry, they had no place for us at our chosen restaurant). I guess drinking and talking into the night at Vega with a lot of confused locals around was a fitting way to end another great Reboot.

European IAs are three years behind on their US counterparts*

Warren Hutchinson thinks this year’s Euro IA Summit was way behind on the US big brother conference in both content and form. I can’t confirm or deny this (as I’ve never been to the US summit) but I’d say any summit is better than none, and it’s clear we’re still building a practice.

He also bemoans the prevalence of conservative, ‘little IA’ thinking and a passive consumerist attitude with the majority of conference goers. True as this may be, putting yourself on a pedestal looking down on those that have been less fortunate than you in their development and exposure to big IA (or EA) thought is hardly the most productive path to take IMHO. Also, Hutchinson implies he has a tighter bond to the US summit and in some ways seems to deny a relationship with the EU design community, which I feel is a bit suspect and in some ways perhaps symptomatic of UK design thought.

I’d rather see Hutchinson take up the challenge of being an example for European IAs, designers and whatnot, as he did with his great presentation on workshops (or is that workshop on workshops?) and not slap his eager students in the face because they haven’t yet gotten the point entirely.

Just to be on the safe side: please take some of this criticism with a grain of salt. Lets have a healthy constructive discussion.

* As you can tell I don’t agree (completely) with this post’s title, which is inspired by one of the comments on Hutchinson’s post by Jonathan Mulvihill.