Forums and instant messages were the key mediums for speed running theory to spread through the mid-2000s, but it remained a niche hobby. Live video streaming, which took off at the beginning of this decade, has since made it a medium for mass consumption.
Making money as a Zelda speed runner | Polygon
It’s really interesting what streaming is doing to games… I love speed running because it turns products initially meant for consumption into instruments with which to perform.