“…we’re going to encounter a bunch of crappy sorta-games foisted on us. Those rudimentary game schemes are going to be rolled out by everyone with a rewards card, CRM system, loyalty scheme or something that can be plotted on a graph. And they’re going to be no fun.” I agree with Russell that the gamepocalypse runs the risk of being incredibly boring if people keep focusing on sticking a reward system on a mundane activities. At the core of any good game is an interesting activity, so we should be thinking about those, the many kinds of experiences people have and how those can be turned into games. Rewards are nothing more than feedback, and feedback can take on many forms, so let’s see if we can come up with things other than a score or a badge, shall we?