Of particular interest are the bits on using kaizen in service design and how brand and UX relate.
Karsten forwarded me this nice example of IKEA moving into Generation C territory: a furniture swap event supported with an online tool that allows you to map your room and have it subsequently be shuffled for inspiration.
“Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums. […] If the vacation pictures aren’t compelling, did the vacation itself suck?” Thank you Jared. Can we wrap up this silly persona discussion now?
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Hey, don’t look at me! Blame Josh!!
Heh, yeah I know Jared. It does seem the UX community needs to have one of these discussions every year or so…
By the way—I had an interesting discussion about this with a social scientist today. (Hej Jane, if you’re reading.) We both agreed it’s silly to treat persona documentation as end products that are a goal in itself. As you point out the importance lies mostly in the construction of them. Jane pointed out that any time a persona document is put to use, it changes as well (or at least should change). So it’s process, not product.
Yah, I agree. That’s the right way to think about it.
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