Asked if it was a play­ful moment of inven­tion, Rubin responds stern­ly, almost Cosel­lian­ly, “It wasn’t play­ful. I hate play. It was just a process. You have scores and scores of those moments when you try these things out. I remem­ber in ’96, the first time I tast­ed it, I thought”—his voice goes high and giddy—“Yeeaahh! And the next day we made a bunch more, and I remem­ber every­body say­ing, ‘Wow, that’s real­ly good.’ And I said ‘O.K., fine, try it out.’ ”

How is that not play?

(via Pan­ic in the Pas­try Shop)

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Kars Alfrink

Kars is a designer, researcher and educator focused on emerging technologies, social progress and the built environment.