The guidelines would have strictly limited which foods could be marketed towards youth — excluding even peanut butter — but would also have been, yet again, entirely voluntary. Lobbyists for the food industry pushed back, arguing that the rules would “virtually end all advertising” towards those younger than 18. The regulations stalled in Congress, and were just last week “killed for good,” Harris says, with a single sentence in the 2014 omnibus spending bill.
It’s depressing to think that the end of advertising for junk food would be an argument against regulation. Isn’t that the whole point? (I know what the neoliberal argument would be, but I really don’t care.)