Cul­tur­al­ly, a small por­tion of the pop­u­la­tion will be stuffed with hor­mone-inject­ed garbage (Huff­in­g­ton Post slideshows, Face­book linkbait and oth­er Chee­tos-like infor­ma­tion) while the oth­er por­tion lives in its own real­i­ty of tai­lor-made, high qual­i­ty infor­ma­tion that makes them increas­ing­ly wealthy and utter­ly detached. One side will be able to influ­ence, direct and exploit the oth­er side because one con­trols the media while the oth­er is at its mercy.