Refresh­ing analy­sis of the rise of pop­ulism in the Nether­lands, argu­ing that it is not the result of pol­i­tics bow­ing to grad­ual, nat­ur­al change in soci­ety (the grow­ing edu­ca­tion­al divide). But in stead, the result of the new right’s active cam­paign to influ­ence pub­lic opin­ion. Which means that what is need­ed is active opin­ion shap­ing from oth­er polit­i­cal move­ments, not paci­fi­ca­tion of populism.