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“The Lost Ring was a global, multi-lingual alternate reality game that united players in a quest to recover ancient Olympic secrets. It centered around Ariadne, a lost Olympic athlete from a parallel universe. Discreetly sponsored by McDonald’s, the experience engaged younger audiences who dislike overt marketing.” Something to dig into.
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“Phillips designed the machine to demonstrate in a visual way the circular flow of money within the economy.” Playing with complexity? You bet. Via Alexandra.
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Interesting social urban game: you play in teams, snap photos during an event that fit categories you are given beforehand, share them online.