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Fiat wants to create the new 500 brand together with its customers, presumably. Nice example of a co-created marketing experience. Via Iskander.
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“ubiquitous capture is a process that means staying mindful, always having the collection tools you need nearby, and then using them.” — Mann on maintaining good habits and getting back into GTD.
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“A leapfrog is the most ambitious an organization can be, and few organizations are actually equipped to make such a massive change.” Exactly why I chose the name for my own company. Sort of. Via Peter.