Rough notes for Stowe Boyd — The Revolution Will Be Socialized

Start with a joke that you need to apol­o­gize for (Amer­i­ca and Japan).

Sup­posed to be reboot­ed, but has­n’t man­aged to do it just yet.

JJG’s pre­sen­ta­tion is a good “foil” for his talk.

He’s work­ing a lot with web 2.0 com­pa­nies. He’s very busy, seen a lot of busi­ness mod­els. Try­ing to help them deter­mine wether it’ll work or change it so it does.

“The rev­o­lu­tion will not be tele­vised” — Gil Scott heron

Stuff like Ama­zon’s is the future of online commerce.

“Rev­o­lu­tion will be social­ized”: opposed to that, it will be about social networks. 

Old quote: from acci­den­tal change of social struc­tures through soft­ware to social change through soft­ware by design.

Sym­po­sium on Social Architecture 

• From some­where they find some­thing else, then read it or ges­ture (tag, com­ment, link, etc)
• User gen­er­at­ed con­tent (ugh), is like a ges­tur­al space
• Peo­ple vs. machines

Engines of meaning 

• We’ll need machines to man­age the huge amount of data being cre­at­ed (Bruce Ster­ling quote).
• Means of sort­ing won’t be known
• “We’ll be trawl­ing with engines with meaning…”

Rev­o­lu­tion among the revolutionaries 

• What does web 2.0 mean? Lot’s of bat­tles going on.
• Core ques­tion: what’s worth building?
• Sim­ple three step process to find social dimen­sion in product
• Enter­prise soft­ware lacks soul.
• An app is a col­lec­tion of func­tions — this is wrong.

Exam­ple: wine sites 

• Cre­at­ing site based on func­tions: feels like a db
• Turn it side­ways, intro­duce social dimen­sion, func­tion­al­i­ty is secondary
• Things we do are large­ly not done as individuals
• 2nd step: look­ing at networks
• Last dimen­sion: markets
• Most com­pa­nies fail to cre­ate a large enough market

Online mar­kets

• E.g. Ama­zon
• Last.fm — changed his life, counter to Ama­zon exam­ple, dis­cov­ered he had the musi­cal taste of a 23 years old British woman… Viable com­pe­ti­tion to Ama­zon and iTunes because of bet­ter expe­ri­ence due to human dimension
• What’s at thee mar­ket’s core? Case study: x:posted — brings blog­gers into con­tact with peo­ple look­ing for blog con­tent. You can take mod­el to apply to busi­ness plan and find viable business.

• Prob­lem with Base­camp: no fed­er­at­ed iden­ti­ty. They did it wrong, because they did­n’t go through the three steps.

• Social soft­ware (archi­tec­ture) have soul
• Actu­al e‑commerce will move away from algo­rith­mic archi­tec­tures to social­ized interactions
• Suc­cess­ful apps will cre­ate a market

Ques­tions:

Q Apps need big­ger mar­kets: the rea­son they’re keep­ing it small is because they built it for them­selves. Social stuff inher­ent­ly needs a small group… Social soft­ware does­n’t scale. A You can have a tight prod­uct and still take in the social dimen­sion. You need kar­ma etc.

http://reboot.dk/wiki/TheRev­o­lu­tionWillBeSocial­ized:SocialArchi­tec­tureandTheFutureofOnlineMar­kets