Start with a joke that you need to apologize for (America and Japan).
Supposed to be rebooted, but hasn’t managed to do it just yet.
JJG’s presentation is a good “foil” for his talk.
He’s working a lot with web 2.0 companies. He’s very busy, seen a lot of business models. Trying to help them determine wether it’ll work or change it so it does.
“The revolution will not be televised” — Gil Scott heron
Stuff like Amazon’s is the future of online commerce.
“Revolution will be socialized”: opposed to that, it will be about social networks.
Old quote: from accidental change of social structures through software to social change through software by design.
Symposium on Social Architecture
- From somewhere they find something else, then read it or gesture (tag, comment, link, etc)
- User generated content (ugh), is like a gestural space
- People vs. machines
Engines of meaning
- We’ll need machines to manage the huge amount of data being created (Bruce Sterling quote).
- Means of sorting won’t be known
- “We’ll be trawling with engines with meaning…”
Revolution among the revolutionaries
- What does web 2.0 mean? Lot’s of battles going on.
- Core question: what’s worth building?
- Simple three step process to find social dimension in product
- Enterprise software lacks soul.
- An app is a collection of functions — this is wrong.
Example: wine sites
- Creating site based on functions: feels like a db
- Turn it sideways, introduce social dimension, functionality is secondary
- Things we do are largely not done as individuals
- 2nd step: looking at networks
- Last dimension: markets
- Most companies fail to create a large enough market
- E.g. Amazon
- Last.fm — changed his life, counter to Amazon example, discovered he had the musical taste of a 23 years old British woman… Viable competition to Amazon and iTunes because of better experience due to human dimension
- What’s at thee market’s core? Case study: x:posted — brings bloggers into contact with people looking for blog content. You can take model to apply to business plan and find viable business.
- Problem with Basecamp: no federated identity. They did it wrong, because they didn’t go through the three steps.
- Social software (architecture) have soul
- Actual e‑commerce will move away from algorithmic architectures to socialized interactions
- Successful apps will create a market
Q Apps need bigger markets: the reason they’re keeping it small is because they built it for themselves. Social stuff inherently needs a small group… Social software doesn’t scale. A You can have a tight product and still take in the social dimension. You need karma etc.