So here is the most clichéd night­mare of neolib­er­al­ism: pre­car­i­ous post-safe­ty-net exis­tence is embraced (for these sys­tems are not being imposed by gov­ern­ments — rather the reverse: peo­ple appear to be sup­port­ing the new sys­tems them­selves) in ways that turn per­son­al iden­ti­ty and social rela­tions into mon­ey-mak­ing opportunities.