“It is a small key box that presents the bike and the car, side by side. Through this it already hints at a potential choice: bike or car? If one takes the bike key nothing much happens. But in case one takes the car key, Keymoment feels entitled to make a suggestion. It chucks the bike key to the ground. Obviously, one can simply leave it there. But most people will pick it up, and through this will also “pick up” their intention to ride the bike more often. With both keys in their hands, Keymoment creates a carefully designed, quite tangible moment of choice. This is the trouble-making part of the Keymoment.”
I like the idea of adding friction to things as a way of affecting behaviour. It’s a refreshing change from all the talk about seamless, disappearing design.
(via matthias laschke)