“It is a small key box that presents the bike and the car, side by side. Through this it already hints at a poten­tial choice: bike or car? If one takes the bike key noth­ing much hap­pens. But in case one takes the car key, Key­mo­ment feels enti­tled to make a sug­ges­tion. It chucks the bike key to the ground. Obvi­ous­ly, one can sim­ply leave it there. But most peo­ple will pick it up, and through this will also “pick up” their inten­tion to ride the bike more often. With both keys in their hands, Key­mo­ment cre­ates a care­ful­ly designed, quite tan­gi­ble moment of choice. This is the trou­ble-mak­ing part of the Keymoment.”

I like the idea of adding fric­tion to things as a way of affect­ing behav­iour. It’s a refresh­ing change from all the talk about seam­less, dis­ap­pear­ing design.

(via matthias laschke)