“What if you never had to worry about food again?”
What if, indeed? The earnestness with which these folks pursue the sci-fi idea of a drinkable meal replacement is at once horrifying and hilarious.
Also check out diy.soylent.me if you’d rather roll your own.
This New Yorker piece provides great insight into the psychology of the company’s founder. It’s basically the Californian ideology superimposed on food.