(via Soy­lent — Free Your Body)

“What if you nev­er had to wor­ry about food again?”

What if, indeed? The earnest­ness with which these folks pur­sue the sci-fi idea of a drink­able meal replace­ment is at once hor­ri­fy­ing and hilarious.

Also check out diy.soylent.me if you’d rather roll your own.

This New York­er piece pro­vides great insight into the psy­chol­o­gy of the company’s founder. It’s basi­cal­ly the Cal­i­forn­ian ide­ol­o­gy super­im­posed on food.