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Saw this a few times in presentations over the past years: “Arukotch isn’t really a tamagotchi, it’s more of a pedometer. Not only does Arukotch count your steps, she will also meet new boys while you are walking.” (From Mr. Bleecker to Mr. Bogost to me.)
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“I think in prototyping the most important I’ve learned is to choose the visual language that satisfies it, to capture the maturity of the idea. […] And that language should be apparent when you give it to people to look at.”