Putting this here so I can point to it. Such an important concept that has really changed the way I approach decision making. I used to operate in something like an observe-decide-act manner. But understanding that you can orient to change your options is crucial for the ability to win.
Orientation is the Schwerpunkt. It shapes the way we interact with the environment – hence orientation shapes the way we observe, the way we decide, the way we act.
Orientation shapes the character of present observation-orientation-decision-action loops – while these present loops shape the character of future orientation.
—John Boyd, Organic Design for Command and Control