{"id":293,"date":"2006-10-03T10:17:02","date_gmt":"2006-10-03T09:17:02","guid":{"rendered":"http:\/\/blog.leapfrog.nl\/archives\/2006\/10\/03\/strategy-a-euro-ia-summit-2006-theme\/"},"modified":"2008-07-22T21:36:47","modified_gmt":"2008-07-22T19:36:47","slug":"strategy-a-euro-ia-summit-2006-theme","status":"publish","type":"post","link":"https:\/\/leapfrog.nl\/blog\/archives\/2006\/10\/03\/strategy-a-euro-ia-summit-2006-theme\/","title":{"rendered":"Strategy (a Euro IA theme)"},"content":{"rendered":"

It\u2019s fun to track trends in IA<\/acronym>. A lot of IA thinking originates in user centred design. The case for balancing user goals with business objectives has been made for quite a while (one of the most clear examples is in Jesse James Garrett\u2019s diagram<\/a>). The concept of a strategic IA has been gaining critical mass. At the summit<\/a>, there were plenty of speakers pointing out the importance of being able to make sure your designs are perceived as relevant within a business context. This means (some if not all) IAs will have to come to grips with icky subjects such as ROI<\/acronym> and conversion. But it\u2019s also an excellent opportunity to finally justify doing more research. Marketing has gotten this right a while ago. Research before and after the actual realization of an architecture will enable IAs to make more informed design choices and measure the success of those same choices when the architecture is built. Getting comfortable with tools and techniques ranging from analytics, online marketing experiments to surveys, ethnographic enquiries etc, will be essential for strategic IAs. After all, it\u2019s all about the $$$<\/del> \u20ac\u20ac\u20ac<\/ins>.<\/p>\n

Speakers on strategy during the summit: Eric Reiss<\/a>, Olly Wright<\/a>, Ariel Guersenzvaig<\/a> and Jared Folkmann<\/a>.<\/p>\n

Final thoughts<\/h3>\n
    \n
  1. Eric Reiss is worried about strategic IAs loosing touch with traditional ‘little IA’ tactics. Is it realistic to expect IAs to be both expert strategists and<\/em> tacticians? \n<\/li>\n
  2. When we start to talk about users in stead of customers, won\u2019t we loose sight of what they<\/em> want to buy and only think of what we<\/em> want to sell them?<\/li>\n<\/ol>\n

    This is the first post on themes spotted during the Euro IA Summit 2006, other posts will be on social search<\/a>, process & deliverables<\/a>, involving the client<\/a> and accessibility<\/a>. My first post-summit post can be found here<\/a>.<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

    It\u2019s fun to track trends in IA. A lot of IA thinking originates in user centred design. The case for balancing user goals with business objectives has been made for quite a while (one of the most clear examples is in Jesse James Garrett\u2019s diagram). The concept of a strategic IA has been gaining critical … Continue reading Strategy (a Euro IA theme)<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[625],"tags":[224,14,226,129,227,13,225],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-articles","tag-euro-ia-summit-2006","tag-ia","tag-roi","tag-business","tag-conversion","tag-information-architecture","tag-strategy"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":1,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions\/969"}],"wp:attachment":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}