{"id":212,"date":"2006-06-02T09:28:51","date_gmt":"2006-06-02T08:28:51","guid":{"rendered":"http:\/\/blog.leapfrog.nl\/archives\/2006\/06\/02\/rough-notes-for-jesse-james-garrett-keynote\/"},"modified":"2008-07-22T12:42:30","modified_gmt":"2008-07-22T10:42:30","slug":"rough-notes-for-jesse-james-garrett-keynote","status":"publish","type":"post","link":"https:\/\/leapfrog.nl\/blog\/archives\/2006\/06\/02\/rough-notes-for-jesse-james-garrett-keynote\/","title":{"rendered":"Rough notes for Jesse James Garrett &#8211; Keynote"},"content":{"rendered":"<p>Adaptive Path intro<\/p>\n<ul>\n    <li>Big &amp; small clients<\/li>\n    <li>Elements of UX: &#8220;understanding tool&#8221;<\/li>\n    <li>&#8220;the AJAX guy&#8221;<\/li>\n<\/ul>\n<p>Problem<\/p>\n<ul>\n    <li>We know little about people, hard to make good guesses<\/li>\n    <li>IA is about finding ways to make better guesses, but they&#8217;re still guesses<\/li>\n<\/ul>\n<p>Techniques: <\/p>\n<ul>\n    <li>Card sort: primitive, low tech<\/li>\n    <li>New approach: just give up, create a system for users to create their own architecture (tagging)<\/li>\n    <li>Problems (no such thing as magic): insider language, controlled vocabulary non existent, most popular is not necessarily the best, tag spam, tagbombing<\/li>\n<\/ul>\n<p>How to improve tagging? First step towards user generated IA\nFrom explicit IA woes to implicit user generated IA<\/p>\n<p>Example: Amazon<\/p>\n<ul>\n    <li>Algorithmic architecture<\/li>\n    <li>Individual and aggregate data combine to create generated IA<\/li>\n<\/ul>\n<p>Next step for algorithmic architecture<\/p>\n<ul>\n    <li>use them in the right place<\/li>\n    <li>make them transparent to the user<\/li>\n<\/ul>\n<p>Better data<\/p>\n<ul>\n    <li>Two flavors: about content (metadata) and about users (now: user research, in the<del datetime=\"2006-06-03T14:45:56+00:00\">e<\/del> future<ins datetime=\"2006-06-03T14:45:56+00:00\">&#8230;<\/ins>)<\/li>\n    <li>Usability testing is like blind man&#8217;s cane<\/li>\n    <li>Better canes aren&#8217;t the answer, make the blind see<\/li>\n    <li>Instrumented interfaces: having a site be a continuing experiment and feed back data to designers<\/li>\n    <li>Example of Amazon URL: domain, CMS junk, prod. ID, interface tag, session ID<\/li>\n    <li>Interface tag tells you where users were clicking on a page<\/li>\n    <li>Search results: use query ID, tells you about search terms used<\/li>\n<\/ul>\n<p>Example of baseball statistics<\/p>\n<ul>\n    <li>Start simple, then go to basic math, then to complex calculations<\/li>\n<\/ul>\n<p>Getting data isn&#8217;t enough<\/p>\n<p>Ethics<\/p>\n<ul>\n    <li>Separate behavioral data from Influence corporate policy<\/li>\n<\/ul>\n<p>Early days<\/p>\n<ul>\n    <li>Real potential is still untapped, we need better analytics tools<\/li>\n<\/ul>\n<p>Questions\nQ Collaborative filtering only tells you what choices were made, not what all possible choices were?\nA How do we preserve serendipity, don&#8217;t get locked in feedback loops? People have been working to reintroduce serendipity.<\/p>\n<p>Q How do we prioritize common knowledge about communicating visited links?\nA Is it necessary to communicate it? He thinks it&#8217;s an open question.<\/p>\n<p>Q Is Amazon now in the business of pushing this tech?\nA They&#8217;re certainly moving in the direction&#8230;<\/p>\n<p><a href=\"http:\/\/reboot.dk\/wiki\/Beyond_Tagging:_User-Generated_Information_Architecture\"><\/a><a href=\"http:\/\/reboot.dk\/wiki\/Beyond_Tagging:_User-Generated_Information_Architecture\">http:\/\/reboot.dk\/wiki\/Beyond_Tagging:_User-Generated_Information_Architecture<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Adaptive Path intro Big &amp; small clients Elements of UX: &#8220;understanding tool&#8221; &#8220;the AJAX guy&#8221; Problem We know little about people, hard to make good guesses IA is about finding ways to make better guesses, but they&#8217;re still guesses Techniques: Card sort: primitive, low tech New approach: just give up, create a system for users &hellip; <a href=\"https:\/\/leapfrog.nl\/blog\/archives\/2006\/06\/02\/rough-notes-for-jesse-james-garrett-keynote\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Rough notes for Jesse James Garrett &#8211; Keynote<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[625],"tags":[14,141,172,15,82],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-articles","tag-ia","tag-reboot-8","tag-analytics","tag-events","tag-tagging"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":1,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":918,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions\/918"}],"wp:attachment":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}