{"id":2040,"date":"2014-05-13T14:27:30","date_gmt":"2014-05-13T14:27:30","guid":{"rendered":"http:\/\/leapfrog.nl\/blog\/archives\/2014\/05\/13\/it-is-a-small-key-box-that-presents-the-bike-and\/"},"modified":"2015-04-25T18:27:05","modified_gmt":"2015-04-25T16:27:05","slug":"it-is-a-small-key-box-that-presents-the-bike-and","status":"publish","type":"post","link":"https:\/\/leapfrog.nl\/blog\/archives\/2014\/05\/13\/it-is-a-small-key-box-that-presents-the-bike-and\/","title":{"rendered":""},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/leapfrog.nl\/blog\/wp-content\/uploads\/2014\/05\/tumblr_n5io5uho3l1rrwkloo1_1280.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/leapfrog.nl\/blog\/wp-content\/uploads\/2014\/05\/tumblr_n5io5uho3l1rrwkloo1_1280.jpg?resize=500%2C282&#038;ssl=1\" alt=\"\" width=\"500\" height=\"282\" class=\"aligncenter size-medium wp-image-2041\" srcset=\"https:\/\/i0.wp.com\/leapfrog.nl\/blog\/wp-content\/uploads\/2014\/05\/tumblr_n5io5uho3l1rrwkloo1_1280.jpg?resize=500%2C282&amp;ssl=1 500w, https:\/\/i0.wp.com\/leapfrog.nl\/blog\/wp-content\/uploads\/2014\/05\/tumblr_n5io5uho3l1rrwkloo1_1280.jpg?resize=100%2C56&amp;ssl=1 100w, https:\/\/i0.wp.com\/leapfrog.nl\/blog\/wp-content\/uploads\/2014\/05\/tumblr_n5io5uho3l1rrwkloo1_1280.jpg?w=1000&amp;ssl=1 1000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<blockquote>\n  <p>&#8220;It is a small key box that presents the bike and the car, side by side. Through this it already hints at a potential choice: bike or car? If one takes the bike key nothing much happens. But in case one takes the car key, Keymoment feels entitled to make a suggestion. It chucks the bike key to the ground. Obviously, one can simply leave it there. But most people will pick it up, and through this will also &#8220;pick up&#8221; their intention to ride the bike more often. With both keys in their hands, Keymoment creates a carefully designed, quite tangible moment of choice. This is the trouble-making part of the Keymoment.&#8221;<\/p>\n<\/blockquote>\n<p>I like the idea of adding friction to things as a way of affecting behaviour. It\u2019s a refreshing change from all the talk about seamless, disappearing design.<\/p>\n<p>(via <a href=\"http:\/\/www.pleasurabletroublemakers.com\/#\/keymoment\/\">matthias laschke<\/a>)<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;It is a small key box that presents the bike and the car, side by side. Through this it already hints at a potential choice: bike or car? If one takes the bike key nothing much happens. But in case one takes the car key, Keymoment feels entitled to make a suggestion. It chucks the &hellip; <a href=\"https:\/\/leapfrog.nl\/blog\/archives\/2014\/05\/13\/it-is-a-small-key-box-that-presents-the-bike-and\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\"><\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[983],"tags":[],"class_list":["post-2040","post","type-post","status-publish","format-standard","hentry","category-tumblr"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/2040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/comments?post=2040"}],"version-history":[{"count":3,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/2040\/revisions"}],"predecessor-version":[{"id":2765,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/posts\/2040\/revisions\/2765"}],"wp:attachment":[{"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/media?parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/categories?post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leapfrog.nl\/blog\/wp-json\/wp\/v2\/tags?post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}