Posts Tagged ‘conversion’

Strategy (a Euro IA Theme)

In Articles on 3 October 2006 tagged business, conversion, Euro IA Summit 2006, IA, information architecture, ROI, strategy with 4 comments

It’s fun to track trends in IA. A lot of IA thinking originates in user centred design. The case for balancing user goals with business objectives has been made for quite a while (one of the most clear examples is in Jesse James Garrett’s diagram). The concept of a strategic IA has been gaining critical [...]